If you're like many drivers, chances are that you take your vehicle's lighting for granted. As long as the lights are all functional, they don't have much impact on your day-to-day life; or do they?
At our Short Pump area Ford dealer, we know that you spend a lot of time behind the wheel, particularly while commuting to and from work. Even if you've got a relatively short trip to and from work, the repetitive drive as the sun rises and sets can take its toll on you.
In fact, this shift in light during your daily drive can have a big impact on your mood, even causing depression and irritability. As Arun Kumar, Ford optics expert and design engineer, says, "We know that gradients and homogeneity affect people's moods. We also know the eye wants to focus on contrast changes and other inconsistencies in lighting – it's an automatic function of the brain that can irritate mood."
As you might expect, Ford wasn't eager to sit idly by when the automaker's engineers could be crafting a solution instead. Meet Crystal Diamond Light.
Innovative Lighting Hones in on Human Psychology
Originally debuting on the Ford F-150 and now available on the Ford Fusion, this innovative new take on automotive lighting is making its way to more of the new Ford models at our Short Pump area showroom.
Crystal Diamond light combines a number of factors for an improved experience. Efficiency is improved, the fixture is miniaturized, the aesthetic is improved, and, most importantly, the light itself is more broadly and evenly distributed.
In the cabin, Ford's Ice Blue hue in the dashboard lighting is used very intentionally. In addition to being visually pleasing, the color also aids in visibility during twilight and night driving, and also offers fewer problems for those with varying degrees of color blindness than traditional green and red shades.
To experience the difference with Ford's latest developments firsthand, be sure to come and see us for a test drive. We invite you to contact us online or to call the Richmond Ford West team at (804) 273-9700 today!
